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・ WINZ (AM)
・ Winzapper
・ Winze
・ Winzen Research
・ Winzenburg
・ Winzendorf-Muthmannsdorf
・ Winzenhohler Bach
・ Winzer
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・ WinZip
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・ Win–loss
Win–loss analytics
・ Win–loss record (pitching)
・ Win–stay, lose–switch
・ WiO
・ WIOA
・ WIOB
・ WIOC
・ WIOD
・ WIOE
・ WIOG
・ WIOI
・ WIOK
・ WIOL
・ WIOL (AM)
・ WIOL-FM


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Win–loss analytics : ウィキペディア英語版
Win–loss analytics

Win–loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action (conversion).
This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing efforts.
== History==
Determining why one person engaged in a desired action and another did not has long been a topic of interest in sales, where measurement of conversion has always been possible through sales data.
In contrast, marketing has been mostly concerned with targeting with the masses, and the results of marketing have traditionally been more difficult to accurately measure. With the internet, it is much easier for marketers to collect data for analysis and evaluation in order to understand and demonstrate the effectiveness or ineffectiveness of their efforts and to make changes to improve them. Thus yielding the best result of a specific marketing campaign. This is the Win-Loss analytics.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Win–loss analytics」の詳細全文を読む



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